Bagels Forever

Bagels you can enjoy Forever

We believe that a great bagel is more than just a breakfast option—it's a craft, a passion, and a Madison tradition. Hand-rolled, boiled, and baked fresh every morning, our bagels deliver that perfect chewy inside with a crisp, golden crust. We use only the finest ingredients and never cut corners. Whether you're a classic plain lover or craving something more adventurous, you'll taste the difference in every bite. Stop by and see why we're not just bagels—we’re bagels you can enjoy Forever.

New York Style

We specialize in great tasting New York style bagels with perfect texture and enjoyability, made right here in Madison, Wisconsin.

No Preservatives

We never use preservatives in our bagels. Make sure to freeze your bagels if you don’t eat them within a 4 days. Remember, if you take good care of your bagels, they will take good care of you.

13 Kinds of Bagels

7-Grain, Bluebarry, Cinnamon-Raisin, Cranbarry Oat, Egg, Hole Wheat, Maple Cinnamon, Onion, Plain, Poppy, Pumpernickel, Rye, & Sesame

About Us

In 1973, Bagels Forever opened its retail bakery in Madison, Wisconsin, a big college town with a little bit of everything. Well, almost everything. Before us, the area lacked that bit of heaven known as New York-style bagels. We couldn't stand for that!

Made from all-natural ingredients, boiled then hearth-baked, our bagels quickly earned their name as the real deal. Word got out, and today Bagels Forever bagels are sold in grocery stores throughout Wisconsin and the Midwest.

The original bakery on University Avenue is still here. We're still making the authentic New York-style bagels people love. And four decades later, you can still get a fresh-from-the-hearth taste of our many varieties any day of the week!

New York Style

No Preservatives

13 Kinds of Bagels

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